San E
Jung San, more commonly known by his stage name San E, is a South Korean rapper. He debuted in 2010 under JYP Entertainment, where he was the label's first solo rapper. He left the company in 2013 to sign with hip hop label Brand New Music. He left the company in 2018 and established hip hop label FameUs Entertainment in 2019.
San E has released one full-length album: The Boy Who Cried Wolf, and three extended plays: Everybody Ready?,
Early life
San E was born on January 23, 1985, in South Korea. He moved with his family to Atlanta, Georgia, US, when he was a middle school student because his parents had been struggling financially as a result of the 1997 Asian financial crisis. He attended the University of Georgia, where he majored in graphic design.Career
2008–2009: Mixtapes and underground fame
San E released his first mixtapes Ready To Be Signed and Ready To Be Famous in 2008 and 2009, respectively. As a way to draw attention to his self-released music, San E jokingly dissed established underground rapper Verbal Jint in one of his songs. The diss brought him attention from the Korean hip hop community and from Verbal Jint himself, who invited San E to join his hip hop crew, Overclass.2010–2012: JYP Entertainment and ''Everybody Ready?''
Still unsigned, San E won Best Hip Hop Song at the 2010 Korean Music Awards for the track "Rap Genius." Soon after, he became the first solo rapper to sign with JYP Entertainment, one of the "big three" records labels in the k-pop industry. That September, he released his first mini-album, Everybody Ready?, which featured fellow JYP Entertainment artists Min, and Joo and Yeeun. He debuted several days later on the television music show, M Countdown, with his single "Tasty San," featuring Min. In November, San E started another round of promotions for the single, "LoveSick," the music video for which starred label mate Sohee of Wonder Girls.In 2011, San E released several singles, including "Please Don't Go," a collaboration with rapper Outsider and singer Lee Changmin. The song reached #14 on the Gaon Digital Chart, making it his highest charted song while contracted under JYP Entertainment. He also collaborated that year with Verbal Jint, Beenzino, Swings, and other artists on the single "Stand Up, Japan!" which benefited Japan's relief efforts after the Tohoku tsunami.
2013–2018: Brand New Music and top ten success
In April 2013, San E ended his contract with JYP Entertainment, saying that he was leaving on good terms. That June, he joined hip hop label, Brand New Music, home to his Overclass crew mate, Verbal Jint. San E achieved his first #1 hit on the Gaon Digital Chart with the song, "Story of Someone I Know," from the albumIn late 2018, Brand New Music terminated San E's contract after the rapper made a series of controversial remarks about feminism.
2019–present: CEO of FameUs Entertainment
In 2019, San E established hip hop label FameUs Entertainment and recruited rappers Errday, Malkey, and Be'O. They released their first compilation album God FameUs on April 9, 2020.Personal life
Relationship and marriage
San-E married his girlfriend in a private ceremony on September 24, 2022, in Cheongdam-dong, Gangnam-gu, Seoul.On September 13th, 2025, San E announced he and his wife were expecting their first child.