Anime News Networks Mikhail Koulikov commends the book for its "accessible introduction to looking at anime from an academic perspective" but criticizes it for being "limited in scope, sloppy in execution, and badly dated". AnimationWorld Magazines Fred Patten commends the book for "breaking new ground" by delivering "the first detailed discussion of the popular-culture sociology of anime". However, he criticizes the book for mis-dating, "a couple of minor titles are consistently misspelled" and "the colorplates are beautiful but notably pixillated, as though printed from enlarged color faxes or "video screen captures" rather than from clear film transparencies".