Salvatore Pica

Salvatore Pica was an Italian art and design entrepreneur. He was one of the first to promote design and contemporary art culture in post-war southern Italy.

Ellisse center for design

In 1968, the Centro Ellisse opened in Naples, a city with many antiquarian furniture shops and restorers. Pica proposed selling modern Italian-designed products from manufacturers like Driade, Alessi and Kartell, and displaying them in a house-like setting. Following this innovative showroom style, the shop changed to sell artworks by contemporary Neapolitan artists and ones from his friend Lucio Amelio's Modern Art Agency.

Work as cultural operator

'Centro Ellisse' was a sponsoring partner of Naples' Academy of Fine Art, producing competitions and exhibitions for art students. Ellisse published books on design, art, theatre, and anthropology under the editorial project "Quaderni Ellisse". Its authors included Giulio Baffi, Stefano De Stefano, and photographers including Fabio Donato.
At the Pica Gallery, Pica worked as curator and gallerist, supporting young artists amongst whom were Lino Fiorito, Gennaro Castellano, Adriana De Manes, Matteo Attruia, and Pierre-Yves Le Duc. He also helped re-discover artists he had promoted in the past including Renato Barisani and Sergio Fermariello.
Together with Lucio Rufolo, Pica was the formal founder of "Accademia della catastrofe", a situationist movement which involved Neapolitan writers.
Pica wrote about anthropology in an autobiographical and ethnographical style. He wrote about metropolitan anthropology, women, and Neapolitans in books published by houses including Dante & Descartes and Colonnese.
Pica died in Naples on 25 April 2022, after contracting COVID-19.