Ruti Zisser
Ruti Zisser is a lifestyle designer, fashion designer, wardrobe stylist, and business woman, publicly known by her first name, Ruti Zisser is the founder of a fashion company manufacturing and distributing her designs.
Biography
Ruth Zisser, Ruti, was born in July 21, 1974. In 1977 Zisser moved with her family to Brussels, Belgium and in 1982, to Munich, Germany. In 1999, Zisser immigrated to Palo Alto, California, where she received a permanent residence and a citizenship in 2006.Zisser's career didn't start in fashion. In her late twenties and early thirties, she worked in the tech industry. She self reflected that she was never satisfied and happy working in tech: "For many years I never had the courage to admit to myself, and to the people around me, that my heart was in a different place, far away from algorithms and artificial intelligence. The world of technology was not for me; I’ve always preferred the human touch." Zisser was married in 2002, and has three children, Yoav, Tamar and Guy.
Company
RUTI Inc. is a privately held company founded by Zisser in 2009 in her garage in Palo Alto.Zisser's company emphasizes cool, flattering and comfortable clothing for all ages. "I'm here to change your relationship with your closet. We’ve always been told that beauty hurts - that we must give up comfort in the name of style and compromise sophistication for whatever is fashionable. That’s where I come in." - Ruti Zisser