Rusty Jones (company)

Rusty Jones Inc. was an American chemicals company which produced aftermarket rustproofing for vehicles under their "Rusty Jones" trademark. Cars treated with the rustproofing displayed a sticker in the window with the name "Rusty Jones" and a picture of the cartoon character from the company's TV commercials. The company was based in Chicago, Illinois.

Formation and history

The company, founded by Michael Mater around 1970 as "Matex Corporation", became successful on a local scale by offering aftermarket rustproofing services to automobile owners under the brand "Body by Thixo-Tex". The name Thixo-Tex was derived from the thixotropic properties (a viscous fluid that flows to fill small abrasions