Running Into The Sun


Running Into The Sun is a Singapore-based concert organiser and concert promoter founded in 2009.
Owned by Fly Entertainment, the company was established after a suggestion by Beatrice Chia-Richmond, who managed Fly at that time.

Overview

The company is best known for bringing the K-Pop wave to Southeast Asia, introducing acts such as Super Junior's Super Show 3 to Singapore and Malaysia in January and February 2011, Shinee World Tour in September 2011 and Girl's Generation Tour in December 2011.
Running Into The Sun also brought in Faye Wong's 2011 Comeback Tour to Singapore and Malaysia in October 2011 after a seven-year hiatus. The concert made headlines as tickets were priced as one of the most expensive ever in the two cities.
Besides bringing in international acts, Running Into The Sun is also known for its original productions. The first Retrolicious festival was held in 2010 at Singapore's historical Fort Canning Park, in an outdoor music festival with artistes including Debbie Gibson, Johnny Hates Jazz, and Rick Astley. Retrolicious returned in 2011 again at Fort Canning Park, with Belinda Carlisle, Bananarama and The Human League.
The company is headed by Creative Director Beatrice Chia-Richmond, who was also the Creative Director of Singapore's National Day Parade 2011 and a well-known figure in the entertainment, theatre, and arts industry in Singapore.
Running Into The Sun was named by The Straits Times as the top entertainment company in Singapore in the annual Straits Times Life! Power List 2011, beating other well-established and older companies when the company was barely three years old. The title was given as Running Into The Sun "scored more high profile acts and media buzz than many older companies".
Running Into The Sun's headquarters is in Singapore, with offices in Singapore and Malaysia.

Past projects

Awards and accolades

  • Nominated "Concert of the Year 2010" for Retrolicious 2010 by I-S Magazine.
  • Named first out of the Top 10 Entertainment Companies in Singapore at the annual Straits Times Life! Power List by The Straits Times on 21 December 2011.