Rubin Whitmore II


Rubin Whitmore II is an American media maker who directs mostly music videos and short narratives. Born and raised in Milwaukee, Wisconsin, he received his undergraduate degree in Radio/TV/Film from the University of Wisconsin-Oshkosh where he was selected Outstanding Young Alumni and he is a MFA candidate in Digital Cinema at National University. While in his senior year at UW-Oshkosh he directed his first national music video for MC Breed's "Late Nite Creep".
He has directed and produced projects ranging from docudrama, 10 Rules for Dealing with Police to Internet webisode, "omg!". His stories often involve multi-cultural perspectives and casts. He has directed music videos for KRS-One, Gang Starr, DMX, The Temptations and many others. The music video featuring E-40, "Sprinkle Me", was produced and directed by Whitmore and is the "#10 Greatest West Coast Video" according to MTV2 and XXL.
He is also a media scholar and activist. Whitmore currently instructs at the Art Institute and has lectured at universities and colleges across the country regarding media's impact on society. He has declared that "Media is a weapon, TV is a gun, the programming is the bullets." He has participated in political campaigns as a media consultant and encourages the use of new media as an effective tool for business and social entrepreneurship.
Whitmore is the director of the feature film 420.
Whitmore is a member of Alpha Phi Alpha fraternity.

Music videography (director or producer) partial list

3 Piece - Ohh AhhBig Mike - Playa PlayaC-Bo - Birds in the KitchenCha Cha - New MillenniumChristion - Next 2 YouClick - HurricaneCoko - TriflinDayton Family - Goin Thru A ThangDigital Underground - Walk Real KoolDMX - SlippinE.S.G. - Swangin' & BanginE-40 featuring Too $hort & K.C. - Rapper's BallE-40 - Sprinkle MeElusion - RealityeMC – The ShowGang Starr - DisciplineGhosttown DJs - My BooGoodie Mob - Dirty SouthGoodie Mob - Soul FoodIndigo Girls - Shame On YouInoj - Love You DownJadakiss - Put Yo Hands UpJadakiss, Snoop Dogg, Scarface & Young One - WWIIIJoe -The Love SceneKeith Murray - It's That HitKRS-One - Step Into A WorldKwamé - What's It LikeLuniz - I Got Five On It M.C. Breed - Late Nite Creep Mack 10 - Hoo-BanginMad Skillz - The Nod FactorMeans & Pamela - Up to HereMystikal - Out That Bootcamp CliccNew Edition featuring Missy "Misdemeanor" Elliott - You Don't Have To WorryNitti, Ray – Bow!Questionmark Asylum - Get With YouSpice 1 - Nineteen Ninety SickTemptations - I'm HereToo $hort - CocktailsToo $hort - Top DownToo $hort - PaystylesTung Twista – Suicide

DVDs and films partial list

Too Short: Cocktales20th Century Masters: The Best of The Temptations10 Rules for Deal with Police
  • ''420''

Webisodes

  • ''omg!''