Rowe Customusic

Rowe Customusic is a background music system from the 1960s and 1970s. Up to six Fidelipac type C endless-loop magnetic tape cartridges can be loaded in the player, allowing up to 60 hours of playback. The case is wide, high, and deep. Like the 3M Cantata 700, the player moves the tape head between cartridges and, as in other Fidelipac players, between the four tracks on a cartridge. The current cartridge number is indicated on a seven-segment display. Automatic track advancement was triggered by a conductive tape strip on the splice of the tape loop, or manually by pressing a button. Another switch located next to the power switch disables cartridge changeover, replaying only the current cartridge.