Rosen College of Hospitality Management
The Rosen College of Hospitality Management is an academic college of the University of Central Florida located in Orlando, Florida, United States.
History
UCF offered its first program in Hospitality Management in 1983. The program was the outgrowth of UCF's Dick Pope Sr. Institute for Tourism Studies, which began in 1979. Dr. Abraham Pizam led the department from its founding in 1983 to 1993. Dr. Robert Ford served as department chair from 1993 to 1998. Dr. Pizam returned in 1998 and after 17 years stepped down in 2018. Dr. Youcheng Wang was selected as the new Dean in 2018 and served until stepping down in October of 2023. Following his departure, Dr. Cynthia Mejia was selected to serve as interim dean in October of 2023.Despite being based in Orlando - one of the world's premier tourist destinations - the program had difficulty getting started, being realigned several times: originally it was aligned under the College of Business, then it would become an independent program, then it would lose independent status and be aligned under the College of Health and Professional Studies, then realigned once again under the College of Business. The difficulties with the program led to a 1998 Orlando Sentinel article, which bluntly criticized UCF's administration for its "less-than-stellar hospitality program".
Whether intentional or not, the Sentinel article served as a catalyst for improvements. A $250,000 donation led to new and unique study tracks in Vacation Ownership Resort Management and Theme Park & Attraction Management. The turning point would come in 2000 when Harris Rosen, owner of Orlando-based Rosen Hotels & Resorts and long-time supporter of the university, donated $10 million in cash and 25 acres in land, along with an additional $1.1 million in cash for scholarships, to the program. The donation spurred others, and the program would once again become an independent school, with Dr. Pizam being named Interim Dean.
The new campus would open in January 2004, with the School being elevated to College status in May of that year.
Academic programs
The Rosen College of Hospitality Management offers five undergraduate degrees, three graduate degrees, and a doctoral degree, along with seven undergraduate certificates and five graduate certificates.Undergraduate degrees
All Rosen College undergraduate programs confer the Bachelor of Science degree upon successful graduation.- Hospitality Management, both general and with the following specialized tracks:
- *Lodging Management
- *Theme Park and Attraction Management
- *Hospitality Information Technology
- Restaurant and Foodservice Management
- Event Management
- Entertainment Management
- Theme Park and Attraction Management
In addition, the College offers undergraduate minors in Hospitality Management and Event Management; the minors are open to all UCF students except Rosen College majors.
Graduate degrees
The College offers the following graduate degrees:- Master of Science in Hospitality and Tourism Management
- *In addition to the regular M.S. degree, the College also offers a unique track for MD students; they will "witness and experience adoptable elements to effect a cultural change in the practice of medicine vis-a-vis the concept of hospitality and service-oriented business models."
- PhD in Hospitality Management, the only Hospitality Management doctoral degree in the State of Florida
Graduate certificates
The College offers the following graduate :- Leadership & Strategy in Hospitality & Tourism
- Financial Management for the Hospitality & Tourism Industry
- Destination Marketing & Management
- Event Management
- Hospitality & Tourism Technologies
Reputation
According to Academic Ranking of World Universities Rosen's hospitality program ranked No. 1 in the nation and No. 2 in the world in 2022. Rosen College is also the youngest hospitality school ranked in the top five.Due to the campus's proximity to Orlando's tourism sector, both Disney and Universal have a longstanding history of hiring interns from the college.
Campus
The Rosen College campus is located adjacent to the Rosen Shingle Creek Resort, and near the Orange County Convention Center, not far from International Drive. The campus itself is designed to imitate a resort-style feel, with Spanish-inspired architecture and landscaping. Various areas of the college are dedicated in name to major donors to the college.Regular Shuttle service is offered on most days classes are held to and from the UCF Main Campus. Shuttle service is also offered to the UCF Main Campus for Rosen Students during major campus functions such as when the UCF Knights Football team are playing at home in FBC Mortgage Stadium, also known as the Bounce House.