Rolo
Rolo, referring to the roll-styled chocolates, is a brand of truncated cone-shaped or conical frustum-shaped chocolates with a caramel inside. First manufactured in Norwich, Norfolk, in the United Kingdom by Mackintosh's in 1937, they are made by Nestlé.
A long-running British advertising slogan for the brand was "Do you love anyone enough to give them your last Rolo?" A YouGov poll saw Rolo ranked the eleventh most popular and seventeenth most famous confectionery in the UK.
History
The Rolo product was developed in England by Mackintosh's,, simply a combination of caramel and a chocolate coating. Rolo was launched in the United Kingdom in 1937.In 1956, the New England Confectionery Company acquired a licence to produce Rolos in the US. In 1969, the licence for US manufacturing was acquired by the Hershey Company.
In 1988, the Nestlé company acquired Rowntree and its brands, including Rolo. There have now been Rolo biscuits, ice-cream, muffins, birthday cake, desserts, cake bars, doughnuts, mini Rolos, big Rolos, yogurts, and Easter eggs made. In May 2011, McDonald's combined chocolate pieces and caramel sauce with their soft-serve McFlurry product to simulate the Rolo flavour profile in a cross-branded product. In December 2018, Walmart began selling Rolo ice cream cones and ice cream sandwiches in their stores.
In the UK Rolos are produced at Nestlé's Fawdon factory in Newcastle upon Tyne.
Advertising
In 1996, the Rolo advertisement "Elephant" won the Grand Prix in the section Film Lions at the Cannes Lions International Advertising Festival. In the advertisement, an elephant gets fooled by a young boy and decades later takes revenge, referring to the saying "elephants never forget".From 1980 to 2003, Rolo was advertised with the slogan "Do you love anyone enough to give them your last Rolo?"