Rockstar Mentality
Rockstar Mentality is the only studio album by American Southern rap rock group Shop Boyz. It was released on June 19, 2007, through Universal Republic Records. Production was handled by Jason Pittman, Jim Jonsin, Ron "Neff-U" Feemster, Cal Rip, David Banner, Richard Harris III, and The Original Dream Team, with Billy Hume serving as an additional producer on two tracks.
The album debuted at number 11 on the [Billboard 200|Billboard 200] with 52,000 copies sold in the U.S. in its first week. Its lead single "Party Like a Rockstar" peaked at number two on the Billboard Hot 100, and the follow-up single "They Like Me" made it to number 98 on the same chart.
Critical reception
's Marisa Brown felt the album lacked "creative spontaneity" when compared to similar rap rock acts like Linkin Park and Outkast, criticizing the "formulaic and contrived" tracks for the rappers' unremarkable verses and the repetitive "singsongy hooks", concluding that: "Shop Boyz and their producers are looking for that grit and pomp that attract audiences to rock music, but instead they end up with a boy band version of it, which is OK, if that's what you're looking for." Jason Richards of NOW critiqued about the group's "hood rock" style using "typical Roland 808 beats with electric guitars geared toward the ringtone market", concluding with: "They try to make up for their hot garbage rhymes with as many repetitive hooks as possible. This album killed a piece of my soul." Susan Kim of RapReviews was critical of the various mediocre tracks with comparable production and elementary lyrics, but commended the group for experimenting with their "hood rock" sound on "Rollin'", "Baby Girl", the title track and "They Like Me". She critiqued that the record is "neither "hood" nor "rock." It has become a disarrangement of sound that is difficult to categorize, as the less than substantial incorporation of electric guitars cannot constitute the music as rock." Quentin B Huff of PopMatters felt the tracks overall were "slightly more comfortable in their rock nods" than their hip-hop predecessors, concluding that: "Whether all this rock stuff is novelty or not, time will tell, as we can rest assured that the monstrous popularity of "Party Like a Rockstar" will likely follow the crew henceforth. That's the nature of the business."Track listing
;Sample credits- Track 3 contains elements of the composition "One Thing Leads to Another" written by Adam Woods, Jamie West-Oram, Rupert Greenall, Alfie Agius and Cy Curnin.
Personnel
;Shop Boyz- Brian "Bingo" Ward – vocals, executive producer
- Demetrius "Meany" Hardin – vocals
- Rasheed "Sheed" Hightower – vocals
- Richard "Fat" Stephens – vocals
- William "Billy Hume" Whedbee – guitar, additional guitar, bass, additional producer, mixing
- Frank Romano – guitar
- Eric Live Florence – guitar
- Willie "Get Cool" Poole – keyboards
- Keaunda Thomas – backing vocals
- Mike Hartnett – guitar, bass
- Darrin Williams – guitar & producer
- Jordan Ware – violin
- Jason "Pit" Pittman – producer
- Richard "Fire" Harris III – producer
- James "Jim Jonsin" Scheffer – producer
- Lavell "David Banner" Crump – producer
- Ron "Neff-U" Feemstar – producer
- Lynell Boone – producer
- Michael Macon – producer
- Turinida Sylvester – producer
- Calvin "Cal Rip" Miller – producer
- Joel Mullis – mixing
- Rob Marks – mixing & recording
- John Frye – mixing
- Kori Anders – recording
- Gary Fly – mixing assistant
- Stephen Nowoczynski – recording
- Bob Horn – mixing & recording
- Tom Coyne – mastering
Charts
Weekly charts
| Chart | Peak position |
| US Billboard 200 | 11 |
| US Top R&B/Hip-Hop Albums | 4 |
| US Top Rap Albums | 2 |