Rocket Companies
Rocket Companies, Inc., is an American fintech and homeownership services company. Founded by Dan Gilbert and based in Downtown Detroit, Michigan, the company is one of the largest mortgage lenders in the United States through its flagship subsidiary Rocket Mortgage. Its subsidiaries include Redfin, Forsalebyowner.com, and Rocket Money.
History
In 1985, Dan Gilbert founded Rock Financial, the company that would become Rocket Mortgage – the first of the Rocket Companies, in Metro Detroit.In 1999, Rock Financial changed its name to Quicken Loans.
In 2020, Quicken Loans and several other tech-driven real estate and personal finance entities including Rocket Homes, Rocket Loans and Rocket Close became a publicly traded company under the name Rocket Companies. The company raised $1.8 billion in the initial public offering.
In 2021, Rocket Community Fund, the philanthropic partner company of Rocket Companies, announced an investment of $500 million in Detroit to be spent over the course of 10 years. That same year, they gave $5 million to the Rehabbed & Ready program which rehabilitates homes in Detroit and helps residents access financing for homeownership.
In 2023, Rocket Companies launched ONE+, a program that offers home loans for 1% down in an aim to provide lower income Americans with greater access to homeownership. That same year, the company announced that its team members, along with those from partner companies, have spent 1 million hours volunteering in the community.
Rocket Companies hired Jonathan Mildenhall as its first chief marketing officer and Shawn Malhotra as the company’s first chief technology officer in 2024. Malhotra focused on integrating AI into the homebuying process. The company developed Rocket Logic, an artificial intelligence platform designed to simplify the road to homeownership.
Rocket Companies was a meme stock in 2021 and in 2025, when traders began promoting it as one of the DORKs, an acronym that refers to Krispy Kreme, Opendoor, Rocket, and Kohl’s.
The Rocket Companies website, Rocket.com website, launched in 2025, contains finance and management tools aimed at streamlining the process of buying and selling a home. The site includes an AI agent that assists the client in collecting data from mortgage documents, completing forms, and correcting errors which may delay a mortgage’s approval. This automation has helped Rocket customers secure loans 2.5 times faster than the industry average.
In 2025, the company's Super Bowl LIX ad included a live sing-along to the song Take Me Home, Country Roads, focusing on the American dream of homeownership.
In 2025, Rocket Companies announced agreements to acquire Mr. Cooper Group, America’s largest mortgage servicer, and Redfin, one of the largest real estate brokerages in the county.