Robot Galaxy
Robot Galaxy was a mall-based retail and entertainment company that allowed children to build their own personalized robots. The Robot Galaxy brand included retail stores, an online virtual world, and a comic book series.
History
Robot Galaxy was founded in 2007 by entrepreneur Oliver Mitchell and former retail executive Ken Pilot. The first two stores opened October 2007; one in the Palisades Center in West Nyack, NY and the other in the Freehold Raceway Mall in Freehold, NJ. In November 2008, Robot Galaxy opened a store within Toys R Us Times Square.Retail
The store experience allowed children to customize their own personal robots. Children began by picking a character from the comic book series and then choose from a variety of different motorized parts and accessories to construct a unique robot. Considering the number of robot parts to choose from, there were over a thousand possible robots.Once activated, the robots have a USB connection that allowed robot owners to plug their robots into their computers, connecting to the Robot Galaxy virtual world.