Rizwan Aftab Ahmed
Rizwan Aftab Ahmed is a Pakistani dietitian, businessperson, and philanthropist. He is best known as the founder of ACTIVIT, a medical-grade nutritional supplement brand based in Pakistan.
Early life and education
Rizwan's father, Prof. Dr. Aftab Ahmed, was a pioneer of orthopedics in Pakistan. He founded the orthopedic wing at Services Hospital, Lahore, and later established the National Hospital & Medical Centre in DHA Lahore. Rizwan's maternal grandfather, Iftikhar Ahmed Shah, was an athlete who represented Pakistan at the 1948 London Olympics. His third great-grandfather, Raja Ghazanfar Ali Khan, was a diplomat who served as Pakistan's Minister of Food, Agriculture, and Health following Pakistan independence in 1947 and was appointed as the first president of the Pakistan Hockey Federation. Rizwan's great-uncle was Faiz Ahmed Faiz, a noted poet and author. On his maternal side, his fourth great-grandfather, Syed Ghulam Haider Shah, was a spiritual leader in Jalalpur Sharif.Rizwan graduated from Aitchison College. He then joined Queen's University at Kingston in Canada and obtained his BA degree in 2004, and later completed postgraduate certifications in Clinical Nutrition and Men's Health at Cornell University and Harvard Medical School.
Career
In 2023, Rizwan launched ACTIVIT, a DRAP-registered multivitamin and supplement brand, aimed at providing high-quality nutrition affordably in Pakistan. The company provides nutritional, training, medical support to the athletes and lifetime free treatment in the National Hospital DHA. The revenues are channeled back to sports and welfare initiatives. During his tenure as Director of the National Hospital & Medical Centre, DHA Lahore, Rizwan has been active in athlete healthcare, contributing to the recovery and performance of several national athletes.Rizwan has been assisting javelin thrower Arshad Nadeem since 2023. He supported Nadeem with injury recovery ahead of the 2024 Paris Olympics, facilitating specialized intervention and ongoing care under UK-based surgeon Dr. Ali Bajwa. Rizwan also arranged advanced medical imaging, including CT and MRI scans, as part of Nadeem's treatment plan. Rizwan supported Nooh Dastgir Butt with a monthly retainer and comprehensive lifeline healthcare for his family when his father suffered a heart crisis. Rizwan also assisted sprinter Shajar Abbas with injury management, including facilitating surgery.
He also established the ACTIVERSE, a collective of Pakistani sports figures sponsored by ACTIVIT that includes javelin thrower Arshad Nadeem, weightlifter Nooh Dastgir Butt, MMA striker Eman "Falcon" Khan, high-altitude mountaineer Shehroze Kashif, marathon runner Amin Mukaty, MMA fighter Rizwan Ali, triathlete Shahrez Khan, boxer Usman Wazeer, sprinter Shajar Abbas, and badminton player Mahoor Shahzad. As part of its sponsorship program, ACTIVIT has fully funded Usman Wazeer's last four international fights, all of which he won, and has provided medical and financial assistance to him and his family.
Under ACTIVIT, Rizwan signed former Pakistan fast bowler Shoaib Akhtar as a brand ambassador and expanded the company's athlete program to include professional cricketers through formal sponsorship agreements. The program provides nutritional support, medical coverage, and financial backing for participation in domestic and international tournaments. As part of this initiative, Rizwan has supported Pakistan Test captain Shaan Masood during overseas tours and league participation, and also sponsors Salman Ali Agha, Sajid Khan, and other national players. Under their agreements, athletes including Masood, Salman, and Sajid display the ACTIVIT logo on their equipment as part of their representation of the brand.
He has also supported Pakistani Marathon runner Amin Mukaty by providing tailored nutrition plans, performance assessments, injury-recovery assistance, and event sponsorship.
In August 2025, Rizwan served as the on-site medical director for Pakistan Combat Night 2025, an international mixed martial arts championship held in Lahore. He oversaw emergency response and athlete care during the three-day event.
In September 2025, Rizwan arranged a training camp in the U.S., sponsoring training, nutrition, and medical support to prepare Nooh Dastgir Butt for the VIRUS Weightlifting Finals and UMWF World Championships, scheduled to be held in Daytona Beach, Florida. Rizwan supported Shahrez Khan's triathlon career, contributing to his development and performance in international competitions. They have jointly organised cross-country training camps at Aitchison College, where they mentor young Pakistani athletes in endurance sports. In October 2025, Shahrez Khan qualified for the Ironman 70.3 World Championship, which is scheduled to take place in Marbella, Spain, in November 2025. Rizwan Aftab provided financial, medical, and nutritional support to mixed martial artist Rizwan Ali during his participation in the Absolute Championship Akhmat, where Rizwan Ali defeated his Indian opponent.
In November 2025, Rizwan Aftab, through ACTIVIT's athlete development program, partnered with tennis player Aisam-ul-Haq Qureshi, providing medical, nutritional, and financial support during Qureshi's participation in the ITF Masters 45+ World Championship in Turkey, where Qureshi won gold medals in the men's doubles and mixed doubles events. The collaboration continued at the ATP Challenger Cup 2025 in Pakistan.
In recognition of his maternal grandfather, Olympian Iftikhar Ahmed Shah, who represented Pakistan in swimming at the 1948 London Olympics, Rizwan supported the development of national-level swimmer Hamza Asif, providing medical supervision, nutritional guidance, performance diagnostics, and specialized training equipment through ACTIVIT. Hamza's strength and conditioning training was provided in collaboration with Omar Ahmed, President of the Pakistan MMA Federation and CEO of Brave Gym Lahore.