Richard A. Lanham


Richard Alan Lanham is an American literary scholar. He has written on writing style and rhetoric.

Early life and education

Richard Alan Lanham was born on April 26, 1936, in Washington, D.C. He attended Yale University.

Career

He is Professor Emeritus at the University of California, Los Angeles, and president of Rhetorica, Inc., a consulting firm.
Lanham is a recognized expert in prose stylistics and Classical and Renaissance rhetoric. His Handlist of Rhetorical Terms is the standard reference in the field, and he recently revised his Analyzing Prose, a benchmark work in stylistic analysis. Some other works are "The Motives of Eloquence: Literary Rhetoric in the Renaissance", Style: An Anti-Textbook, Literacy and the Survival of Humanism, and The Electronic Word: Democracy, Technology, and the Arts. His Revising Prose and Revising Business Prose—now in revision—remain popular. His latest work, The Economics of Attention, was published in 2006 by the University of Chicago Press.
Long a champion of Sophistic rhetoric as a challenge and counterweight to Aristotle's model of rhetoric, in recent years Lanham has become interested in multimedia and the implications for rhetoric in this age of electronic text.

"Q" question

In The Electronic Word: Democracy, Technology and the Arts, Lanham asks what he calls the "Q" question, named "Q" after Quintilian. The Q question asks whether there is a connection between studying literature or rhetoric makes people good.
Lanham identifies two defenses of the morality of rhetoric. The so-called weak defense suggests that rhetoric is separate from philosophy and one first becomes a good person and then can add good speaking on top. More modern theories contribute to Lanham's "Strong Defense" which "argues that, since truth comes to humankind in so many diverse and disagreeing forms, we cannot base a polity upon it. We must, instead, devise some system by which we can agree on a series of contingent operating premises". The Strong Defense opposes the universal rational truth and suggests that "what links virtuosity, the love of form, and virtue, is virtu. power ".

Economics of Attention

In his The Economics of Attention, Lanham points that human attention is one of the most scarce resources.

Selected publications