Ri Happy
Ri Happy Brinquedos, stylised as RI HAPPY, is the largest toy retailer in Brazil.
History
Ri Happy was founded in 1988 by pediatrician Ricardo Sayon, his wife Juanita Sayon, and business administrator Roberto Saba. The name "Ri Happy" derives from "Ri", short for Ricardo, and the English word "happy".In 2012, the private equity fund The Carlyle Group took majority control of the company by acquiring an 85% stake, making Héctor Núñez its new CEO. In the same year, Ri Happy purchased competitor PBKids.
In 2020, a year after it was reported that it had 196 stores, the retailer appointed Ronaldo Pereira Junior, a former executive who held the same position at, as its CEO. In the toy and game industry, Ri Happy is the retailer most admired by customers, according to the IBEVAR award.