Rethinking the market research curriculum
Rethinking the market research curriculum is a scholarly work, published in 2018 in ''International Journal of Market Research''. The main subjects of the publication include marketing, business, marketing research, public relations, theme, curriculum, data collection, management, institutional theory, audit, market research, and business ethics. The article considers the past, present, and future role of market research education in the light of the changing practitioner environment.