Relationship substance framework
The relationship substance framework is a conceptual model for understanding business-to-business relationships, developed and championed by the Industrial Marketing and Purchasing Group and adopted particularly in Scandinavian studies of industrial practice. The IMP Group have proposed that all business relationships are made up of three layers - actor bonds, resource ties and activity links.
These may be defined as follows:
- Actor bonds: factors which connect actors - 'the buyer', 'the seller' - and influence how they perceive each other and form their identities in relation to each other;
- Resource ties: connections between the various resource elements of two companies, which result from how the B2B relationship has developed and themselves become a resource for each company arising from their investment in their commercial relationship;
- Activity links: technical, administrative, commercial and other activities which operate within one company and may be connected in various ways to the activities of another company as a relationship develops.
Gadde and Snehota presented the model in 2000 in terms of intensity across the three dimensions:
- How tightly coordinated are firms' activity ties?
- How well adapted are the resources of one company to the requirements of their counterpart?
- How intensely do the individuals in the companies interact?
The Chartered Institute of [Procurement & Supply|Chartered Institute of Procurement and Supply] refers to the framework in the material to be studied for its Diploma in Procurement and Supply qualification.