Reese's Puffs


Reese's Puffs is a corn-based breakfast cereal manufactured by General Mills inspired by Reese's Peanut Butter Cups. At its launch in May 1994 the cereal consisted of corn puffs flavored with chocolate and peanut butter. Later, the formula was revised to be a mixture of chocolate puffs and peanut butter puffs.
Artificial flavours and food coloring were removed in 2015 in response to consumer demand. In 2018, over 35 million boxes were sold, totaling to $121 million in sales.

Collaboration

Chicago Sky player Angel Reese became an official brand ambassador for Reese's after fans' enthusiasm for the idea. She appears on the Reese's Puffs box holding a basketball. Senior brand manager Melissa Blette said Reese was chosen for her personality and excited fanbase, in addition to her name. General Mills released four different varieties of Reese's Puffs cereal boxes as part of this collaboration.