Rally Madison FC

Rally Madison FC is a women's soccer club based in Madison, Wisconsin. Owned by Big Top Events, it is the sister club of Forward Madison FC, and plans to commence play in the USL W League in the 2026 season. The club also holds franchise rights for a future team in the professional USL Super League. Its home ground is Breese Stevens Field.

History

Big Top Events were awarded franchise rights for the burgeoning USL Super League in 2023. Though the planned professional team was supported by Madison's municipal government, who sought a $4 million grant from the Wisconsin government to upgrade Breese Stevens Field, the club failed to procure the necessary upgrades to meet U.S. Soccer's Division I standards.
Rally Madison's entry into the amateur USL W League was announced at halftime during a Forward Madison USL League One game in August 2025. Prior to the club's branding launch at The Slyvee in December, it operated under the placeholder name USL W League Madison, and hired Giuliano Oliviero from the Milwaukee Wave as its first ever head coach. Among the club's first ever player signings were Edgewood High School of the Sacred Heart record goalscorer Sonoma Bever, Muskego High School defender Elsa Maurer, Milwaukee Panthers forward Addison Werth, and Rockford Raptors goalkeeper Malia Zillman.

Culture and branding

The name Rally Madison FC was chosen through public consultation, and honours both the women's suffrage movement, and Wisconsin's ratification of the nineteenth amendment – the first state to do so. The club's crest was designed by Madison-based advertising agency Shine United, and depicts a bust of Wisconsin, the statue atop the Wisconsin State Capitol, adorned with a crown depicting the Flag of Madison's cross. The club's main supporters' group is The Flock, who originate from Forward Madison.

Stadium

Rally Madison's home ground is Breese Stevens Field in downtown Madison, Wisconsin, which they share with Forward Madison. Its first season of play in 2026 will coincide with the stadium's hundredth anniversary, opened in May 1926.

Organization

Rally Madison is owned by Big Top Events, who also own the Forward Madison men's soccer team and the Madison Mallards collegiate summer baseball team. Conor Caloia leads the club through his role as chief operating officer, while Liz Lawrence manages the club as its technical director.

Team

serves as Rally Madison's head coach, while Tenzin Rampa and technical director Liz Lawrence serve as assistant coaches. William Banahene serves as its goalkeeper coach.