Profit Optimizing Churn Prediction for Long-Term Loyal Customers in Online Games
Profit Optimizing Churn Prediction for Long-Term Loyal Customers in Online Games is a scholarly work, published in 2020 in ''IEEE Transactions on Games''. The main subjects of the publication include economic profit, Profit model, data mining, customer value, phase, churning, and computer science. The authors, thus, propose a churn prediction method for optimizing profit consisting of two main steps: first, selecting prediction target, second, tuning threshold of the model.