Printers' Ink


Printers' Ink was an American trade magazine launched in 1888 by George P. Rowell. It was the first national trade magazine for advertising. It was renamed Marketing/Communications in 1967 and ceased publication in 1972. From 1919 to 1941, it had a larger-size sister publication called Printers' Ink Monthly in addition to the weekly version.

''Printers' Ink'' model statute

Printers' Ink was famous for proposing a model law that created criminal penalties for false advertising in 1911. It was widely adopted in states; however, few prosecutors brought cases under it, because of prosecutorial resource constraints, and because it imposed strict liability on false advertisers.