Primula frondosa

Primula frondosa, the leafy primrose, is a species of flowering plant in the family Primulaceae, native to the Balkans. It inhabits shady spots in a small region of the central Balkan Mountains range in Bulgaria, where it is found at altitudes from. Its populations are situated within the boundaries of the Central [Balkan National Park] and the nature reserves Sokolna, Dzhendema and Stara Reka.
Growing to tall by broad, it is a short-lived herbaceous perennial with a rosette of leaves surrounding the central stem. The leaves are covered in a mealy, flour-like substance. In spring, the plant bears loose umbels of pink flowers with a prominent yellow eye.
In cultivation in the United Kingdom, P. frondosa has been given the Royal [Horticultural Society]'s Award of Garden Merit. It grows well in acidic soils, in similar conditions to those of its cool alpine home.