Prime Media Holdings


Prime Media Holdings, Inc. is a Philippine investment holding company based in Makati. Originally founded on February 6, 1963 as a development bank, the company has been changed to its current status since 2003. It is majority controlled by RYM Business Management Corporation, a business holding company associated with the Romualdez clan.

History

Early years

The company traced its origins on February 6, 1963 as the Private Development Corporation of the Philippines, later renamed to PDCP Development Bank, Inc. the same year. Metro Pacific Corporation acquired the company in 1992 and renamed as First e-Bank Corporation in 2000, while the Bank of Commerce bought a stake in 2002. However, in October of the same year, BDO Unibank acquired the operations of 1st e-Bank including its Smart Money Mastercard debit card issuer.
On October 20, 2003, First e-Bank Corporation was renamed as Prime Media Holdings after selling its namesake business to BDO Unibank, leaving the company became dormant as it shifts to a holding investment.

Under new ownership

In 2013, RYM Business Management Corporation, acquired the majority stake in Prime Media from Neo Oracle.
In May 2021, Prime Media Holdings signed a share-for-share swap agreement with Philippine Collective Media Corporation which was already acquired PCMC, therefore GPHI became a direct subsidiary of PMHI with PCMC as its indirect subsidiary.
On May 23, 2023, Prime Media announced a joint venture agreement with ABS-CBN Corporation. The new venture company will produce and supply various programs including news content to broadcasters and third-party entities, including PCMC. Along with it are plans to operate a radio station on ABS-CBN's former frequency 630 kHz, and managing the Filipino-language cable news channel TeleRadyo. On June 26, 2023, 630 kHz conducted a test broadcast under the DWPM callsign. The station and its TV counterpart had its soft launch on June 30 as Radyo 630 and TeleRadyo Serbisyo respectively and officially launched on July 17. It then reverted back into the iconic DZMM callsign on May 29, 2025, which rebranded back as DZMM Radyo Patrol 630; its TV counterpart, TeleRadyo Serbisyo, also rebranded back as DZMM TeleRadyo on the same day.