Predicting Public Interest Issue Campaign Participation on Social Media
Predicting Public Interest Issue Campaign Participation on Social Media is a scholarly work, published in 2018 in ''The Journal of Public Interest Communications''. The main subjects of the publication include public relations, situation awareness, technology acceptance model, psychology, political science, Interpersonal ties, survey data collection, social media, glossary of archaeology, structural equation modeling, social psychology, and Situational ethics. This study investigates what motivates people to participate in a social media campaign in the context of animal protection issues.