Pranav Chaganty


Pranav Chaganty is an Indian rapper, lyricist, and playback singer known for his contributions to Telugu rap music. He is recognized for pioneering the fusion of traditional Telugu cultural elements with contemporary rap music. His work often addresses social issues and promotes cultural awareness through music.

Early life and education

AbhinavaKavi was born into a middle-class Indian family where academic success was highly emphasized. He completed his engineering degree from Vignana Bharathi Institute of Technology (VBIT). Following his education, he served as an electrical engineer in the Indian Navy.

Career

Career transition

During his service in the Navy, AbhinavaKavi discovered his passion for music while at sea. This experience led him to leave his engineering career to pursue music full-time. He subsequently enrolled in a music production course in Chennai and began teaching Western classical music, which served as a stepping stone to his eventual career in rap.

Musical style and themes

AbhinavaKavis musical style is characterized by a deep respect for the Telugu language, which he uses to craft intricate lyrics that resonate with listeners. His work notably incorporates Dvyakshari, a traditional Telugu poetic form that utilizes two-letter syllables to convey complex thoughts.
His thematic focus includes:
AbhinavaKavi views rap as a powerful medium for social commentary, using it to initiate discussions about important societal issues while promoting Telugu cultural heritage.

Independent works

AlbumRoleLyricsPerformance
Pani Puri AnthemSingingYesYes
Hyderabadi Chai AnthemSingingYesYes
Telugu FlowSingingYesYes
Kothi KommacchiSingingYesYes
Modern DvyakshariSingingYesYes
Drunkard On The RoadSingingYesYes
Express PremaSingingNoYes

Impact and influence

AbhinavaKavi is considered a significant figure in the evolution of Telugu rap music. His innovative approach to combining traditional Telugu poetic forms with contemporary rap has created a unique sub-genre that appeals to both traditional and modern audiences. Through his music, he has demonstrated the versatility of Telugu language in modern musical forms while addressing contemporary social issues.