Post-irony


Post-irony is a term used to denote a state in which earnest and ironic intents become muddled, or alternatively to describe a return from irony to earnestness, similar to new sincerity.
In literature, David Foster Wallace is often described as the founder of a "postironic" literature. His essays "E Unibus Pluram" and "Fictional Futures and the Conspicuously Young" describe and hope for a literature that goes beyond postmodern irony. Other authors often described as postironic are Dave Eggers, Tao Lin, and Alex Shakar.

Overview

Whereas in postmodern irony, something is meant to be cynically mocked and not taken seriously, and in new sincerity, something is meant to be taken seriously or "unironically", post-irony combines these two elements by either having something absurd taken seriously or be unclear as to whether something is meant to be ironic.
One example given is the film Bad Lieutenant: Port of Call New Orleans:
A central element of post-irony is the obfuscation, ambiguity, watering-down, degradation, or simple lack of meaning and intent in statements and artwork, and whether the creator or disseminator intends this to be celebrated, decried, or met apathetically can itself be part of this uncertainty. As journalist Dmitry Lisovsky writes, "Post-ironic memes don't even have to be of great quality: I once took 10 random pictures from a few post-ironic meme communities and shuffled the captions between them. Users had a hard time telling the difference between the new ones and those that came before." Post-irony, "meta-irony", and the often vague deconstruction and reconstruction of irony in general, are common elements in millennial and zoomer humor. Post-irony has been stated to be utilized in internet memes to spread disinformation and as a tool to radicalize people into extremist communities, especially relating to the American alt-right and related movements.

Criticism

In 2003, Zoe Williams described the increasing popularity of the term with disapproval: