The film began production under the title of Gentleman and the muhurat took place on 24 July 2009 at Annapurna Studios with Chiranjeevi attending the function as a chief guest. Posani Krishna Murali played the role of a team leader of a software company, Aarthi Agarwal played his wife, and Russian model Natasha plays his colleague and girlfriend. Agarwal's real life father, Shashank Agarwal, portrays her father in the film. Brahmanandam was to play the role of Professor Sankaragiri Manyam but was not featured in the film. The film completed production as of early September 2009 and was in post-production as of later October 2009. According to Posani Krishna Murali, the film delves into the topic of life after marriage and how the love between a husband and wife is not the same after around five years and is the best film of his career due to its message.