Popular Photography
Popular Photography, formerly known as Popular Photography & Imaging, also called Pop Photo, is a monthly American consumer website and former magazine. The magazine ceased print publication in early 2017 but began publishing as a web-only magazine in June 2018. It officially relaunched in December 2021, before finally shutting down operations in November 2023.
One of its most well-known editors was American photographer and writer Norman Rothschild, whom Edward Steichen once called "the man who makes rainbows."
History
The first issue of Popular Photography was published in 1937. It was based in New York City and owned by several companies during its lifetime, including Ziff Davis.In 1989, Hachette Filipacchi [Media U.S.|Diamandis Communications] purchased Modern Photography, a smaller rival of Popular Photography, and merged the magazines increasing circulation to between 500,000 and 689,000.
Diamandis was purchased by Hachette Filipacchi Media U.S. in 1988, which subsequently sold the magazine to Bonnier Corporation in 2009. The magazine's last publisher was Steven B. Grune and its last editor-in-chief was Miriam Leuchter.
In early March 2017, the magazine folded due to declining advertising revenue from the consumer camera industry. The March/April 2017 issue was its last. In May 2017, Bonnier was offering to fulfill PopPhoto subscriptions by sending other magazines.
PopPhoto soft-relaunched as an online-only publication in June 2018, and officially relaunched in December 2021.