Pilk
Pilk is a dirty soda made by combining Pepsi and milk. It became popular in the 2010s as part of the dirty soda trend, in which people mixed soda with syrup and dairy, and was the subject of a viral Pepsi advert in 2022.
Pepsi advertisement
Inspired by the dirty soda trend, Pepsi launched a pilk advertising campaign on December 1, 2022. It featured American actress Lindsay Lohan encouraging people to try Pilk and share their creations using the hashtag #PilkandCookies for the chance to win money. The ads went viral and inspired internet memes.The advert appears to show one glass of pilk being made with a 1:1 ratio of milk and Pepsi, and another being a glass of Pepsi with a "heavy pour" of milk added, as if adding milk to coffee. Pepsi also promoted variant recipes such as the "Naughty & Ice" made with 1 cup of whole milk, 1 tablespoon of heavy cream, 1 tablespoon of vanilla creamer and 1 cup of Pepsi.
In 2023, Pilk and Cookies was honored with a Webby Award for Best Social Campaign. It was also shortlisted by The One Show in the Culture Driver category and awarded by the Association of National Advertisers with three Excellence honors, winning in the categories of Social Media and Significant Results as well as a silver place for Holiday Marketing.