Peter Boatwright

Peter Boatwright is the director and co-founder of the Integrated Innovation Institute at Carnegie Mellon University. His also an Allan D. Shocker Professor of Marketing and New Product Development Boatwright has coauthored three books: The Design of Things to Come: How Ordinary People Create Extraordinary Products, Built to Love – Creating Products that Captivate Customers, and Managing the Unmanageable: 13 Tips for Building and Leading a Successful Innovation Team.

Academia

Boatwright has an M. S. in Statistics from University of Wisconsin, and both his MBA and Ph.D are from University of Chicago’s Booth [School of Business].

Books

Built to Love: Creating Products that Captivate Customers co-authored with Jonathan Cagan, Berrett-Koehler Publishers, 2010The Design of Things to Come: How Ordinary People Create Extraordinary Products co-authored with Craig M. Vogel and Jonathan Cagan, Wharton School Publishing/Pearson Education, 2005Managing the Unmanageable: 13 Tips for Building and Leading a Successful Innovation Team co-authored with Jonathan Cagan, Rivertowns Books Publishers, 2024.