Peter Boatwright

Peter Boatwright is the director and co-founder of the Integrated Innovation Institute at Carnegie Mellon University. His also an Allan D. Shocker Professor of Marketing and New Product Development Boatwright has coauthored three books: The Design of Things to Come: How Ordinary People Create Extraordinary Products, Built to Love – Creating Products that Captivate Customers, and Managing the Unmanageable: 13 Tips for Building and Leading a Successful Innovation Team.

Academia

Boatwright has an M. S. in Statistics from University of Wisconsin, and both his MBA and Ph.D are from University of Chicago’s Booth School of Business.

Books

Built to Love: Creating Products that Captivate Customers co-authored with Jonathan Cagan, Berrett-Koehler Publishers, 2010The Design of Things to Come: How Ordinary People Create Extraordinary Products co-authored with Craig M. Vogel and Jonathan Cagan, Wharton School Publishing/Pearson Education, 2005Managing the Unmanageable: 13 Tips for Building and Leading a Successful Innovation Team co-authored with Jonathan Cagan, Rivertowns Books Publishers, 2024.