Petch Osathanugrah

Petch Osathanugrah was a Thai businessman and singer-songwriter.

Life and career

Born in Bangkok, Osathanugrah graduated in marketing from Southern Illinois University, and then worked in the advertising sector of his family-owned beverage company Osotspa, of which he later become CEO. In 1987, he got a large success as a singer with the pop song "เพียงชายคนนี้ "/ "I'm just a man ".
Osathanugrah also served as president of Bangkok University, where he opened the courses to new disciplines and innovative subject areas like digital marketing, financial and investment planning, video games and interactive media production, event management. During his career he also founded the advertising agency Spa Advertising, established the women's magazine น์ผู้หญิงวันนี้ , and created a television program with the same name.
An avid art collector whose collection includes paintings by Damien Hirst and Pablo Picasso, Osathanugrah founded the Dib International [Contemporary Art Museum], which is set to open in December 2025. Suffering from iron overload and diabetes, he died in his sleep on 14 August 2023, at the age of 68. At the time of his death, he was among the 30 richest people in Thailand.