The Perfect World Foundation
The Perfect World Foundation is a non-governmental organisation that raises awareness and supports efforts to prevent the global ecological crisis. The organization was founded by Ragnhild Jacobsson and Lars Valentin Jacobsson in 2010. Through various events, the organization spreads knowledge and creates conditions for driving its own initiatives, as well as supporting a number of independent grassroots projects around the world.
The organization annually presents the conservation award, “The Perfect World Foundation Award”, to recognize a prominent person who has used their voice to protect the world’s wildlife and nature..
File:Ellie Goulding.TPWFAward.Photo Lelle Sparringsjö.jpg|thumb|English pop icon, Ellie Goulding has been named The Conservationist of the Year 2024.
The Perfect World Foundation Award
The Perfect World Foundation annually presents their honorary award ”The Perfect World Foundation Award” to a person who has contributed to significant conservation efforts by increasing global awareness and knowledge about the importance of protecting our planet’s wildlife, environment, and biodiversity. Since its inauguration in 2014, it has become one of the most prestigious conservation award in Scandinavia. The recipient also receives The Fragile Rhino prize, a rhinoceros sculpted in glass. In her role as ambassador for The Perfect World Foundation, Sarah, Duchess of York has presented the award since 2017.The recipients to date have been:
| Year | Recipient | Work awarded for |
| 2014 | Mark Shand | the brother of Camilla, Duchess of Cornwall and Elephant Family, jointly, for their work to protect the Asian elephant. |
| 2015 | Dame Jane Goodall | for her work in animal conservation, especially the chimpanzee. |
| 2016 | Dr Richard Leakey | for his work to save the African elephant. |
| 2017 | Dr Sylvia Earle | for her work to preserve our oceans marine conservation. |
| 2018 | Sir David Attenborough | for his life-long commitment to preserve our natural world. |
| 2019 | Greta Thunberg | for having succeeded in creating global awareness of the climate issue. |
| 2020 | Wangari Maathai | for her progressive work for environment, democracy, and women's rights |
| 2021 | Dian Fossey | in recognition of her ground-breaking research into mountain gorillas which has led to their protection and an increasing population. |
| 2022 | Albert II, Prince of Monaco | His Serene Highness was recognized and honoured for his life-long commitment, dedication, and actions to preserve our oceans. |
| 2023 | Kristin Davis | for her significant contributions to the conservation of the planet's wildlife and nature, raising global awareness about the importance of protecting our biodiversity. |
| 2024 | Ellie Goulding | for her admirable and inspirational efforts to mobilize the youth in saving our planet's biological diversity. |