Percy Nilegård
Percy Nilegård is a fictional character played by Johan Rheborg since 1991, and one of the primary staples of the Swedish comedy group Killinggänget.
As a vain, snobbish and possibly insane businessman with a noticeable underbite, he does almost everything to earn money while also promoting his own ideas of "good taste". Nilegård, whose worldview is very ignorant in general, has a tendency to insert English words and phrases into his speech, primarily to describe management and corporate-related concepts, a tendency which makes his character somewhat reminiscent of the Swedish yuppie culture in the late 1980s.
I manegen med Glenn Killing (In the ring with Glenn Killing) 1992
Percy is the producer of a talent-spot show hosted by Glenn Killing on which he makes frequent appearances. There he promotes his own brand of toothpaste called "Niledent" and hosts a short segment called "the guide to the Sweden" in which he guides the viewer to his vision of Sweden, including what is "good" art and the significance of subway color-codes on social classes.''Nilecity 105,6'', 1994
Percy owns a small radio-station located above a fire-department with Glenn as the primary radio-host. In his quest to get rich he tries numerous schemes including airing advertisements for companies and asking them for payments afterwards, a concept which he calls "marketing by not asking any questions first" and which meets with little success. He also runs a mock charity-drive for poor children in Rinkeby.The male head of the fire-department also develops a crush on him, courting him in various manners. Percy is not happy when he finally reveals his feelings.