Pepsi Beats of the Beautiful Game
Pepsi Beats of the Beautiful Game is a compilation album that features various artists. The album was released on June 9, 2014, ahead of 2014 FIFA World Cup that kicked off June 12 in Brazil.
The largest music, film and football collaboration in Pepsi's history, with 11 short films by "dynamic" directors including Spike Lee, Idris Elba, Indrani Pal-Chaudhuri, Diego Luna, Jessy Terrero, and Andy Morahan among others. "This visual album is a celebration of different artistic talents...elevating these artforms to an equal plane and showcasing them on a global level," said Frank Cooper III, Chief Marketing Officer, Global Consumer Engagement, PepsiCo Global Beverages Group.
"I was immediately attracted to 'The Game' because I can identify with its theme of overcoming challenges and finding your voice. It's a very important message and I'm honored to partner with Pepsi on a project that brings the worlds of music, sports and film together," says Kelly Rowland. "As an artist – and a huge film and sports fan – it's been an incredible experience."