Parle Agro
Parle Agro Private Limited is an Indian multinational foods products company that owns Frooti, Appy Fizz, LMN, Hippo, Bailley and Smoodh brands.
History
Parle Agro is an offshoot of Parle Products, which was founded in 1929 in British India. It was owned by the Chauhan family of Vile Parle, Mumbai. The original Parle company was split into three separate companies owned by the different factions of the original Chauhan family:- Parle Products, led by Vijay, Sharad and Raj Chauhan
- Parle Agro, led by Prakash Chauhan and his daughters
- Parle Bisleri, led by Ramesh Chauhan
Parle Agro commenced operations in 1984. It started with beverages, and later diversified into bottled water, plastic packaging and confectionery. Frooti, the first product rolled out of Parle Agro in 1985, became the largest selling mango drink in India.
The original Parle group was amicably segregated into three non-competing businesses. But a dispute over the use of "Parle" brand arose, when Parle Agro diversified into the confectionery business, thus becoming a competitor to Parle Products. In February 2008, Parle Products sued Parle Agro for using the brand Parle for competing confectionery products. Later, Parle Agro launched its confectionery products under a new design which did not include the Parle brand name. In 2009, the Bombay High Court ruled that Parle Agro can sell its confectionery brands under the brand name Parle or Parle Confi on condition that it clearly specifies that its products belong to a separate company, which has no relationship with Parle Products.
Parle Agro brands
Parle Agro Pvt. Ltd operates under three major business verticals:- Beverages – fruit drinks, nectars, juice, sparkling drinks
- Water – packaged drinking water
- Foods – confectionery, snacks
Beverages
; Frooti; Appy
; Appy Fizz
; Saint Juice
; LMN
; Grappo Fizz
; Dhishoom
;Frio
; Cafe Cuba
;Bailley Soda
; Frooti Fizz
; Smoodh
Water
- Parle Agro have launched Bailley packaged drinking water.
- It has also introduced pouches of drinking water.
- Since water in pouches is not permitted in Maharashtra State, it is not available in this form.
Food
Confectionary
- Mintrox mints, hard mint sweets available in 2 flavours.
- Buttercup sweets, hard boiled sweets.
- Buttercup Softease, a toffee available in 4 flavours.
- Softease Mithai, a toffee available in 3 flavours.
- Kaccha Aam, a toffee.
Snacks
- Hippo Namkeens is an assortment of traditional snacks from various parts of India. Hippo Namkeens is available in a range of seven traditional Indian snacks: Aloo Bhujia, Chana Dal, Moong Dal, Sev Bhujia, Masala Peanuts, Khatta Meetha, and Navratan Mixture. It was ultimately discontinued from production in 2019.