Pamoja AFCON
Pamoja AFCON is the joint identity and branding for the football tournaments co-hosted by Kenya, Uganda and Tanzania under the Confederation of African Football. The term Pamoja, which means "together" in Swahili, represents regional unity and cooperation. It was introduced in 2023 after the three countries won the bid to host the 2027 Africa Cup of Nations.
The identity was first applied during the African Nations Championship 2024, used as a trial run to test the region’s readiness to co-host a major continental competition. The larger and more prestigious 2027 Africa Cup of Nations will be held under the same Pamoja brand.
Background
In September 2023, CAF awarded the hosting rights for the 2027 Africa Cup of Nations to the East African joint bid of Kenya, Uganda, and Tanzania. This marked the first time the tournament would be staged in East Africa, and the first time three countries would co-host it.To ensure adequate preparation, CAF also designated the 2024 African Nations Championship as a test event for the region, adopting the Pamoja identity for both tournaments.
Pamoja CHAN 2024
The 2024 African Nations Championship was jointly organised in Kenya, Uganda, and Tanzania under the Pamoja theme. The tournament was initially scheduled for early 2025 but was later postponed to August 2025.Highlights included:
- An official tournament anthem, Pamoja, performed by Kenyan artist Savara, Tanzanian singer Phina, and Ugandan artist Elijah Kitaka.
- The Pamoja Visa concept was introduced to ease cross-border travel for fans, players, and officials.
- Joint branding and promotional campaigns across East Africa to test collaboration ahead of AFCON 2027.