Pam Golding Properties


Pam Golding Properties is an international real estate company that sells and leases properties in numerous markets around the world. Founded in 1976 by realtor Pam Golding, the company is headquartered in Cape Town, South Africa.

History

Pam Golding Property Group was founded by realtor Pam Golding in 1976. The company subsequently opened an office in London, UK, in 1986.
In 2018, the Pam Golding Property Group acquired Cape Town-based online digital estate agency Eazi.com. CEO Andrew Golding stated that the acquisition would serve as part of the group's strategy to adopt an online, hybrid estate agency model, using technology to reduce costs, as well as access, to a greater degree, a higher volume, lower cost segment of the property market.
In the same year, the company announced a strategic joint venture partnership with BidX1, the second largest auction house in Britain and Ireland, for a digital auction platform.

Operations

Pam Golding operates a network of over 300 offices in Sub-Saharan Africa, as well as offices in the United Kingdom, Germany, Mauritius, and Seychelles. Pam Golding also facilitates property sales and residency in Spain and Portugal, as well as property sales in the United States.
As Pam Golding Property Group, the company operates the following divisions:
  • Pam Golding Properties
  • Pam Golding Projects and International
  • Pam Golding Property Management Services
  • Pam Golding Africa
  • Pam Golding Hospitality
  • Pam Golding Mortgage Origination
The company is a member of the Franchise Association of South Africa.

Corporate social investment

In 2015, the company launched the Heart of Gold Trust, aimed at nurturing young talent by investing in the education of youth who do not have adequate financial resources. The Trust partnered with the Make A Difference Leadership Foundation, through which individuals can apply for a Heart of Gold Trust scholarship.
Pam Golding Property Group was also a founding member of the Proudly South African initiative, aimed at promoting local purchasing, in order to combat poverty, inequality, and unemployment.

Awards

Pam Golding Property Group has won awards in categories in the Overseas Property Professional Awards, International Property Awards, African Excellence Awards, and has been awarded Superbrands Status.
Pam Golding was recognized as the Best International Real Estate Agency for over 20 offices, at the International Property Awards, held in February 2025. This was the fifth time, and second consecutive year, that Pam Golding received the award. The company also won Best Real Estate Agency in South Africa, Best Real Estate Agency in Africa, Best Real Estate Agency Marketing in Africa, and Best Real Estate Agency Marketing in South Africa at the same event.

Controversy

In 2020, the Estate Agents Affairs Board announced that it was approaching the Financial Intelligence Centre to do an investigation of Pam Golding Properties, in connection with a possible contravention by Pam Golding of the FIC Act. It was alleged that Pam Golding may not have acted in accordance to the law when properties in Gauteng were sold around 2014, to the children of former Mozambican president Armando Guebuza.
The allegations related to the sale of a property in Dainfern and one in Kyalami Estate, worth a combined R50 million, to Guebuza's children - Ndambi Guebuza and Valentina Guebuza - who were considered "politically exposed people". Pam Golding allegedly sold the properties to the individuals without checking the source of funds that were used to purchase them, or performing due diligence on the purchasers.
In July 2025, a Cape Town couple sued Pam Golding over defects in a house they bought via the realtor. The Heldervue property, purchased for R1.6 million, was allegedly a structural hazard, and not fit for habitation. At the time the couple were residing in the property, a structural engineer identified defects. The couple then spent R600,000 to fix the house, and sued Pam Golding in the Western Cape High Court for R620,000 in damages, claiming they had been misled at the time of purchase. Pam Golding denied being aware of the defects when they sold the home.