PROLIMA

The Municipal Programme for the Recovery of the Historic Centre of Lima, also known by its acronym PROLIMA, is an organisation of the Peruvian government aimed at the recovery of the historic centre of Lima, both in its declared Cultural heritage of Peru status in 1972 and as a World Heritage Site of UNESCO in 1991.
It was in charge of the formulation and coordinates the implementation of the "Master Plan" of the city, a regulatory technical document approved by the Municipality of Lima and the Ministry of Culture of Peru, whose objective is to recover habitable conditions of the city's historic centre within UNESCO's guidelines.
In 2024, the organisation announced Lima, Ciudad de los Reyes, a brand designed to attract foreign investments and tourism, similar to the Peru Brand of the Ministry of Foreign Trade and Tourism.