P. C. Richard & Son
P.C. Richard & Son, commonly known as simply P.C. Richard, is the largest chain of private, family-owned appliance, television, electronics, and mattress stores in the United States. Its 66 stores are located in New York, New Jersey, Connecticut and Pennsylvania, with the majority of the stores located on Long Island, including the New York City boroughs of Queens and Brooklyn.
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History
In 1909, Pieter Christian Richard, who left Holland in 1899, opened a small hardware store in Bensonhurst, Brooklyn. In October of that same year, P.C.’s son, Alfred J. Richard, was born. Born into the business less than a month after it opened, A.J. played an important role from the beginning. He spent his childhood helping out at the store, only leaving it to go to school. When he completed ninth grade in 1923, A.J. decided to drop out of school and focus entirely on helping his family and building the business. A.J. was responsible for introducing the first electric appliance to the inventory, the electric clothes iron, as well as time payments so his customers could afford them.On February 1, 1947, A.J. officially took over as the company president and majority shareholder. It was around this time that he began to introduce his sons, Peter and Gary, to the family business. Soon, the company grew into a chain as it expanded into Long Island. After the death of his father P.C. in 1972, A.J. promoted himself to chairman of the board in 1974, and he held that position until his death, well into his nineties. Peter and Gary were originally named co-presidents, but this arrangement changed in 1982, when Gary became president and Peter became executive vice president. Soon, Gary’s son Gregg began to work his way into the fabric of the company in the same way his father and grandfather had, until he became president in 2004. A.J. died weeks later at ninety-five years old. "The fourth generation, Gregg Richard, Bonni Rondinello and Peter Richard, III" are now involved in helping to run what their great-grandfather began.
Growth and expansion
P.C. Richard and Son expanded into New Jersey in 1993. Between 1995 and 2003, it opened fifteen new showrooms in New Jersey, Westchester County, Manhattan, Brooklyn, Queens, and Long Island.In 2009, P.C. Richard and Son opened 6 new stores in former Circuit City locations, including its first in Connecticut. It continued to expand in Connecticut in 2010, opening stores in Milford, North Haven, Danbury, Newington, Manchester, and Enfield. The first Pennsylvania superstore opened in Philadelphia in June of that year.
The company added mattresses to its inventory in 2014, featuring Sealy, Stearns & Foster, and Tempur-Pedic brands in fourteen stores.
In 2016, P.C. Richard and Son began an exclusive retail partnership with Beko, one of Europe's leading appliance brands. This is Beko's first appearance in the United States market.
Builders Division
Separate from its retail operations, the company has a unit it calls its Builders Division, to arrange bulk purchases by builders, property managers and large facilities.Thanksgiving
The New York Times wrote that "the chain's commercials emphasize people over products" and added that "some of their ads strike an earnest tone that evokes Norman Rockwell's America" and quoted a customer view about "what makes P.C. Richard tick." Part of this approach, according to what The New York Daily News printed, is being "a store that values employees enough to let them spend Thanksgiving with their families." New York Newsday wrote about being "closed on Thanksgiving and opening at 4 a.m. on Black Friday."Social networking supports being closed on Thanksgiving, said a 2014 New York Post opinion item.