Olearia rosmarinifolia is a straggly shrub that typically grows to a height of up to. Its leaves are scattered along the branches, linear, long and wide with the edges rolled under. The upper surface of the leaves is more or less glabrous, the lower surface covered with greyish, woolly hairs. The heads or daisy-like "flowers" are arranged in corymbs on a peduncle up to and are in diameter with 5 to 7 white ray florets, surrounding 8 to 21 yellow disc florets. Flowering occurs from October to December and the fruit is a glabrous achene, the pappus with 60 to 84 bristles.