Od Istoka Do Zapada Tour


The Od Istoka Do Zapada World Tour was the headlining concert tour by Serbian pop-folk singer Aleksandra Prijović, in support of her third studio album, Devet života. The tour began on 28 September 2023, in Belgrade, Serbia, at Belgrade Arena and concluded on 22 December 2024 in Belgrade, at the same venue. The tour was also visited other major cities in Southeast European countries, such as Sarajevo, Niš, Zagreb, Kragujevac, Banja Luka, Novi Sad, Rijeka, Podgorica, Ljubljana and Split, including Chicago, the only concert stop of the tour in the United States.
With Od Istoka Do Zapada Tour, Prijović became the first regional artist to managed, to sell out several consecutive concerts in the biggest concert halls in all major cities in Southeast European countries. It has had a cultural impact in the region, and is considered as one of the biggest tours in the Balkans with 584.000 tickets sold.

Background

In February 2023, Prijović announced via her social media that she would go on her debut headlining and debut arena tour Od Istoka Do Zapada, with the first concert starting on 29 September 2023, in Belgrade at Štark Arena. The tickets for the show went on sale the same day she confirmed the tour. Three months after announcing of the concert in Belgrade, Prijović announced the concerts in Sarajevo at Zetra, which would be held on 28 October, and in Zagreb at Arena Zagreb, which would be held on 1 December of the same year. On 3 July 2023, Prijović held a press conference in Belgrade, where due to high demand and fast ticket sales, she revealed the date for the second concert in the Štark Arena to be held on 30 September 2023.
After only two months of the announcement, Prijović sold out a concert at Arena Zagreb, and scheduled a second concert in the venue for 2 December 2023. Via her Instagram, Prijović thanked her fans for the love she receives and the sold-out halls, and also announced a third concert in Štark Arena to be held on 28 September 2023. As she explained, the schedule in the venue was tight and overbooked, so the only option was to schedule the third concert before the two concerts she had already scheduled. This decision angered numerous fans who bought tickets for the concert to be held on 29 September, so Prijović and her team allowed everyone who bought tickets for the 29 September date to exchange them for the 28 September one. In just eight months, the singer scheduled a total of 27 concerts in the largest regional arenas, where, due to the high demand, the websites responsible for the ticket sale in Serbia, EFinity and Tickets.rs, crashed.

Reception and commercial performance

The Od Istoka Do Zapada Tour saw a big commercial success. Prijović became the first Serbian female artist to sell out three consecutive concerts at Štark Arena. Reportedly, she grossed around one million euros with sales of 50,000 tickets for the three initial dates in Belgrade. Furthermore, by selling out four, and later five consecutive concerts at Arena Zagreb she became a "regional phenomenon", according to the N1 Serbia, and was dubbed the "only folk diva of the new generation" by the Index.hr. In October 2023, Prijović also discussed the success of her first headline tour on a talk show broadcast by Croatian Radiotelevision, which was seen a precedent for a Serbian pop-folk singer. N1 Slovenia also dubbed Prijović as the "Balkan Taylor Swift", comparing the success of her tour with the Swift's The Eras Tour.
During the Zagreb concerts in December 2023, Anđelo Jurkas ranked ten best songs of Prijović's and criticised the critics of turbo-folk in Croatia, writing: "Composers like Dejan Kostić, together with the lyrical and rhyming achievements of Dragan Brajović Braja and Filip Živojinović, offer nothing below average within the given style. Their stereotypes don't make your ears bleed, your eardrums burst, or your soul press charges for emotional distress. On the contrary."
In their campaign for the 2024 Croatian parliamentary election, which bore the slogan "Hrvatska treba Srbe jer...", the Independent Democratic Serb Party referenced Prijović's Zagreb concerts in one of their billboards, writing "Hrvatska treba Srbe jer puna arena prija svima" and making a pun on Prijović's nickname "Prija" in the process.

Set list

The following set list is from the concert on September 30, 2023, in Belgrade. It is not intended to represent all shows of the tour.
  1. "Za nas kasno je"
  2. "Testament"
  3. "Ja sam odlično"
  4. "Javno mesto"
  5. "Totalna anestezija"
  6. "Kuća strave"
  7. "Marš"
  8. "Senke"
  9. "Klizav pod"
  10. "Ludnica"
  11. "Moj život"
  12. "Dozvola za ljubav"
  13. "Dam dam dam"
  14. "Zver"
  15. "Legitimno"
  16. "Separe"
  17. "Devet života"
  18. "Placebo"
  19. "Psiho"
  20. "Duguješ mi dva života"
  21. "Sve po starom"
  22. "Litar vina, litar krvi"
  23. "Ko si ti"
  24. "Idemo anđele"
  25. "Lagala je grade"
  26. "Zvuk tišine"
  27. "Sabotiram"
  28. "Svetlo"
  29. "Telo"
  30. "Prvi si počeo"
  31. "Bogata sirotinja"
  32. "Sledeća"
  33. "Sačuvaj tajnu"
  34. "Ti mene ne voliš"
  35. "Nije mene dušo ubilo"
  36. "Ružica si bila"
  37. "Jugoslovenka"
  38. "Ja sam odlično"
  39. "Dam dam dam"
  40. "Zvuk tišine"
  41. "Psiho"
  42. "Za nas kasno je"