O2 Store
The O2 Store is a chain of retail stores operated by Telefónica Europe, specializing in mobile phones. As of January 2014, O2 has opened over 450 stores in the United Kingdom.
Design and innovation
Microsoft Surface
Aside from general information, mobile phones are the central motive for visiting an O2 store and this is where the Microsoft Surface Table is being implemented in a selection of stores. Customers can interactively choose from a selection of mobile phones. Data is displayed directly from the existing O2 backend systems and thus are always up to date. Using the touch-sensitive surface, users can filter for desired features, compare handsets and view them from various angles more easily.Locations
–The first O2 Franchise Store opened in Rotherham, South Yorkshire on.| Country | First store opened | Total open stores |
 United Kingdomstart date|2005|11|24|df=y |