Noontime Show
Noontime Show is the second studio album by the Filipino rock band the Itchyworms, released by Universal Records Philippines on 11 October 2005. A concept album, it mocks traditions of the Philippine mainstream entertainment industry, parodying long-standing elements of Philippine soap operas, power couples or love teams, game shows, love-advice radio shows, etc.
Critical reception
In a review for The Philippine Star, Baby A. Gil wrote: "Songs in Noontime Show are amusing, irreverent and has a lot to say about the Filipino noontime variety show on television. Think production numbers, contests, love teams, etc., etc. I admit they can be sarcastic at times and the songs might not sit well with some people. But it is hard to come across albums that effectively combine nice melodies and social commentary in one package, so we might as well enjoy this one."In 2021, music vlogger Toni Panagu released a video critique on YouTube explaining why he thought the album a work of genius.
Aftermath
- At the 19th (2006) Awit Awards, "Akin Ka Na Lang" won the Best World/Alternative Music award.
- At the 2006 NU Rock Awards, the album won Album of the Year, Jazz Nicolas was named Drummer of the Year, and the band along with Raymund Marasigan and Buddy Zabala were named Producers of the Year. Nominated were "Beer" for Song of the Year, The Itchyworms for Band of the Year and the Rising Sun Award, Kelvin Yu for Bassist of the Year, and Apple Sta. Maria for Best Album Packaging.
- Jugs Jugueta later joined the ABS-CBN morning talent variety show Showtime in October 2009 as one of its original hosts. The show later moved to the noontime slot as It's Showtime in February 2012. Up to the present he is still one of the mainstays of the show which now airs across different platforms and TV channels.
- KFC, Close-Up, and Zonrox used "Akin Ka Na Lang" in their respective ads.
- In 2024, the band launched the "Beer" and "Pag-ibig" craft beer brands inspired by their song "Beer".
Personnel
Adapted from liner notes.The Itchyworms
- Jugs Jugueta – guitars, vocals
- Jazz Nicolas – drums, vocals, percussion, keyboards, 12-string electric guitars
- Chino Singson – lead guitar, guitars, vocals
- Kelvin Yu – basses, guitars, vocals
- Gabby Evangelista – extra basses
- The Itchyworms, Buddy Zabala and Raymund Marasigan