Noitamina
Noitamina is a Japanese late-night anime programming block produced by Fuji Television, which launched in April 2005, and currently airs on Friday nights from 23:30 to 24:00 JST. All anime production under the block are joint-venue by Fuji TV, Dentsu, and usually Sony Music Entertainment Japan.
History
The programming block was launched in April 2005 as a half-hour block, with the intention of expanding the target audience beyond the typical young male demographic, and airs every Thursday nights from 24:45 to 25:15 JST.The timeslot was expanded from a half-hour to a full hour in 2010, and aired until 25:45 JST, and temporarily returned to the half-hour timeslot in 2015 due to 5 films produced on the block, which was shown in Japanese theaters in the same year. The only non-anime series featured is the live-action adaptation of Moyashimon: Tales of Agriculture, in 2010.
On April 15, 2010, Fuji TV and Funimation announced an agreement that would allow the latter to simulcast series from the block in North America within an hour of the series' airings, which was then transferred to Aniplex of America after Funimation was acquired by Sony, the owner of Aniplex, in 2017.
On March 17, 2016, Fuji TV signed a deal with Amazon to exclusively stream and simulcast series from the block through their Prime Instant Video service, which premiered with Kabaneri of the Iron Fortress. The deal ceased in 2018, with The Promised Neverland being the first title to no longer be exclusive to Prime Video outside of Japan.
On December 9, 2024, Fuji TV announced that the block would move to an earlier timeslot, which would mark the first time that the block aired on prime time, following a network timeslot rather than a local timeslot. This was adjusted again on March 3, 2025, moving from Thursday nights/Friday mornings to Friday nights at 23:30 JST, after the new timeslot was first used to broadcast Dragon Ball Daima from October 2024 to February 2025.