Nina L. Diaz


Nina L. Diaz is an American media executive and television producer. She is best known as the co-creator of the hit franchise My Super Sweet 16 and was the President of Content and Chief Creative Officer for Showtime/MTV Entertainment Studios. She is best known for creating television shows for the MTV, VH1, and Bravo networks, including MTV Cribs, The Osbournes, Mob Wives, and The Real Housewives of New Jersey.

Early life and education

Diaz grew up in the Washington Heights and Harlem neighborhoods of Manhattan. Her father is journalist David Diaz. She attended college at Fordham University.

Career

Diaz began working in television at New Jersey PBS affiliate WNET as an assistant to producer Steven Weinstock. In 1995, she began working for Viacom on a documentary about people with HIV, and in 1997 joined MTV as a freelancer. She later became a full staff member, working as a producer for MTV News and on the network's documentaries. While in this role, she pitched MTV Cribs to network executives as a way to refresh the traditional sit-down interview format. The show premiered in September 2000. Diaz has been credited with the development of The Osbournes and My Super Sweet 16.
In 2007, Diaz left MTV to work as an independent producer where she developed several shows for different networks, including VH1's Mob Wives and Bravo's The Real Housewives of New Jersey. She returned to Viacom in 2014 as Senior Vice President of East Coast Production and Development at VH1. In 2016, she was promoted to Executive Vice President for Unscripted Programming on VH1 and MTV and two years later was elevated President of Programming and Development for MTV, VH1, and the Logo Group. During this time, she developed a variety of shows popular in the 18-34 age demographic, including Martha and Snoop's Potluck Dinner Party, Love & Hip Hop, Floribama Shore, Siesta Key, Black Ink Crew, Hip Hop Squares, Jersey Shore: Family Vacation, Ex on the Beach, The Amber Rose Show, and a reboot of America's Next Top Model. She was also responsible for renewing Total Request Live, Teen Mom: Young and Pregnant, and The Challenge: Champs vs. Pros.
In 2020, Diaz became President of Content and Chief Creative Officer of MTV Entertainment Studios. In that role, she oversaw both scripted and unscripted programming at MTV, Comedy Central, TV Land, Paramount Network, Smithsonian Channel, VH1, Pop, Logo TV, and CMT. She led development of unscripted shows and adult animation for Paramount+ in 2021 as its chief creative officer for those divisions while retaining her role with MTV Entertainment. In February 2023, Diaz became President of Content and Chief Creative Officer at Showtime/MTV Entertainment Studios following the merger of the two entities. She co-executive produced The Agency in 2024.

Selected filmography

YearTitleRole
2000MTV CribsCreator
2002The OsbournesCreator
2005My Super Sweet 16Creator
2009The Real Housewives of New JerseyProducer
2011Love & Hip Hop: New YorkExecutive producer
2011Mob WivesExecutive producer
2017Fear FactorExecutive producer
2017Floribama ShoreExecutive producer
2017Scared FamousExecutive producer
2018Jersey Shore: Family VacationExecutive producer
2018Love & Hip Hop: MiamiExecutive producer
2019Cartel CrewExecutive producer
2021Dragging the Classics: The Brady BunchExecutive producer
2024The AgencyExecutive producer
2025MobLandExecutive producer