Nicolet Law
Nicolet Law is an American personal injury law firm headquartered in Hudson, Wisconsin. It was founded in 2007 by Russell Nicolet.
History
Nicolet Law was founded in 2007 by Russell Nicolet after his graduation from law school at William [Mitchell College of Law] in St. Paul, Minnesota. The firm has grown from a single-room office in Hudson, Wisconsin. The firm has expanded and has offices in Wisconsin, Minnesota, and North Dakota. In December 2024, the firm moved to an expanded office in Milwaukee.Nicolet Law is known for its frequent use of billboards as part of its marketing strategy making Russell Nicolet a well-recognized face in the midwest. A cartoon version of his bald head, sunglasses, and beard were featured on over 100 billboards in Minnesota in 2025. The firm's first billboard went up in 2008 and Nicolet, known for his unconventional image for an attorney, became a regional celebrity. The firm ran an ad in local markets during Super Bowl LIX featuring local comedian Charlie Berens.