New Bright
New Bright is an American toy manufacturer specializing primarily in radio-controlled vehicles headquartered in Wixom, Michigan.
History
New Bright was founded in 1955 and was known for its battery-operated and sometimes electric toy trains sold for Christmas. New Bright has since introduced other radio-controlled toy types such as cars, boats, and toy robots developed with iRobot.Products
New Bright sells radio-controlled licensed sports cars, monster trucks, ATVs, and speedboats including Forza Motorsport-themed Bugatti and Chevrolet cars and two RC vehicles with mobile app-connected cameras marketed as DashCams, as well as unlicensed New Bright-branded products, including monster trucks, drag racers, dune buggies, Christmas-exclusive trains, and radio-controlled wheeled insects and spiders. Aside from RC vehicles, New Bright also sells a small number of non-remote-controlled free-rolling toy construction vehicles, car carrier trucks, and monster trucks.Licensed products
Licensed RC vehicles currently sold by New Bright include:;Monster trucks
- Bigfoot
- Chevrolet K5 Blazer
- Chevrolet Silverado
- Ford Bronco
- Ford Bronco Sport
- Ford F-150
- Ford F-150 Lightning
- Ford F-150 Raptor
- Ford Super Duty
- GMC Hummer EV
- Jeep Gladiator
- Jeep Wrangler
- Nissan Frontier
- Ram 1500
- Bugatti Chiron
- Chevrolet Camaro
- Chevrolet Corvette C7
- Chevrolet Corvette C8
- Dodge Challenger
- Ferrari FXX-K
- Ferrari LaFerrari
- Ford Mustang
- Ford Mustang Mach-E
- Ford Mustang Shelby GT500