Nerds Gummy Clusters
Nerds Gummy Clusters are a spin-off Nerd candy product. After the candy was launched in 2020, it gained a cult following and became one of the largest products of the Ferrara Candy Company.
Features
Nerds Gummy Clusters have a gummy center similar to a prior Nerds candy, the Nerds Rope. However, the latter was too messy to eat and did not hold Nerds well. Instead, a gummy gel is melted and put into round molds to produce a sticky cluster. A smaller version of the classic Nerd is made for the cluster, and the clusters move through beds of the smaller Nerds until they are completely covered.History
The Ferrero Group purchased Nestlé's American candy business in 2018, as Nerds sales were declining. Ferrara Candy Company took control of the non-chocolate brands, including the Nerds brand, and its scientists began to rework the candy. For six months, the team worked on a new approach. Despite mixed reviews in testing, the candy was launched in stores in 2020.The company did not initially spend significant amounts on advertising. Later, the candy gained popularity in 2021 when Kylie Jenner posted a paid Instagram story where she said she was "obsessed" with the candy. This resulted in a spike in Google searches and sales. After Jenner's story, the candy went viral on social media.
After the release of Nerds Gummy Clusters, Nerds annual sales increased from $50 million in 2018 to $850 million in 2024, with the clusters making up 90% of Nerds sales.