Neoserica phuruaensisNeoserica phuruaensis is a species of beetle of the family Scarabaeidae. It is found in Thailand.DescriptionAdults reach a length of about 5.4–5.7 mm. They have a reddish-brown to dark brown, elongate-oval body. The underside is dark brown, and the upperside partly has a greenish sheen. The dorsal surface is densely covered with light, short hairs, interspersed with long, strong, lighter hairs. The underside is densely covered with hairs.EtymologyThe species is named after the type locality, Phu Rua.